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Planet Fitness Opens New Fitness Center In Orange

Planet Fitness is pleased to announce the opening of our new, state-of-the-art facility just down the road from our previous one, at 440 Boston Post Road, Orange, Conn.  Planet Fitness hosted a Grand Opening—complete with an official ribbon-cutting on May 14.  The event included food, raffles, music and fun giveaways, as well as a special introductory sign up offer.

All Planet Fitness members enjoy unlimited access to their home club, free fitness training with a certified Planet Fitness trainer, as well as the support of their friendly, knowledgeable staff anytime you need it, all in a judgement-free atmosphere.

At 25,230 square feet, the brand-new facility meets every member’s fitness needs, including a variety of the latest cardio and strength equipment.  PF Black Card® members receive the following benefits:

  • Two lay-down tanning beds;
  • Two stand-up tanning beds;
  • Two hydro-massage lounges;
  • Two massage chairs;
  • One red-light therapy machine; and
  • Three hydro-lounges.

“We are pleased to provide the Orange community a brand-new facility where members can make their health — and their happiness — priorities, regardless of fitness level,” says Matt Wilcox, Senior Vice President Of Marketing.  “We pride ourselves on creating a safe, energetic environment, where everyone feels accepted and respected while we help them achieve their fitness goals, whatever they may be.”

ECP-PF Holdings Group is based in Orange, CT.  It is one of the largest Planet Fitness Franchise ownership groups, currently operating more than 90 locations across Connecticut, New Mexico, Arizona, New York and Canada.  It is owned by Exaltare Capital Partners LLC, a Boston, MA based private equity firm that invests in owner-managed, family-controlled businesses and corporate divestitures.

Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations.  As of March 31, 2018, Planet Fitness had approximately 11.8 million members and more than 1,565 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic and Panama.  The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement-Free Zone.  More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

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